Millennials are set to become the largest group of consumers in America. Ad agency Moosylvania asked 1,500 millennials — defined as 20 to 35-year-olds — to vote for their favorite brands. We broke out the results to show which clothing and footwear brands dominate among this subset. 15. Aeropostale REUTERS/Brendan McDermid Headquarters: New York, … [Read more...] about The top 15 apparel brands for millennials
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Where Do Millennials Shop for Fashion?
Of all the scary financial news in the past few weeks, the scariest for marketers are the dire 4th quarter retail sales predictions. Yesterday the WSJ ran an article, “Neiman Marcus Sees Bleak Holiday: Luxury-goods Retailer Reports a Doubling of Its Quarterly Loss and Warns the Wealthy Are Cutting Back”. If that’s not scary, I don’t know what is, especially since, until … [Read more...] about Where Do Millennials Shop for Fashion?
How to Retain Millennial Employees Through Workplace Equity
image credit: Shutterstock AUGUST 14, 2015 There is one issue from which no business–regardless of size, type or location–is immune: employee turnover. Retaining top talent is a challenge, and this challenge is increasing in difficulty with the millennial-employee population. According to the U.S. Department of Labor's Bureau of Labor Statistics, the median tenure of … [Read more...] about How to Retain Millennial Employees Through Workplace Equity
Millennials: Not So Cheap, After All
image: AJ Reynolds/AP For a while, young people were taking public transit and using car-sharing apps instead of buying cars. But now they're heading to the dealership, just like their parents. DEREK THOMPSON APR 21, 2015 One of the hazards of being paid to think out loud is that most ideas are wrong, and some of those wrong ideas are bound to be yours.Several years … [Read more...] about Millennials: Not So Cheap, After All
PewResearch – Millennials in Adulthood
Detached from Institutions, Networked with Friends The Millennial generation is forging a distinctive path into adulthood. Now ranging in age from 18 to 331, they are relatively unattached to organized politics and religion, linked by social media, burdened by debt, distrustful of people, in no rush to marry— and optimistic about the future. They are also America’s most … [Read more...] about PewResearch – Millennials in Adulthood